Our most recent blogs
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How to Sell? Online Marketplace vs Own Website?
In the dynamic landscape of digital commerce, your business faces a fundamental decision: whether to sell your chosen products through an established marketplace or exclusive webshop. This choice can significantly impact your company’s reach, branding, operational control, and profitability and will shape your business trajectory. E-commerce marketplaces offer your business the allure of quick access…
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Consumer Behavior and Inflation: What Businesses Need to Know?
As inflation rises, consumers are forced to adapt their spending habits, becoming more price-sensitive and prioritizing essential needs over discretionary spending. This shift in behavior, driven by economic uncertainty, highlights the growing reliance on credit, increased savings efforts, and a heightened focus on financial literacy. Businesses and policymakers must understand these changes to effectively navigate…
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What is Inflation? A Retail and FMCG Perspective
Welcome to our blog series on inflation! In this series, we will explore what inflation is, how it is measured, its impact on consumer behavior, and how retailers navigate through periods of rising prices. This introductory post defines inflation, details its measurement using the Consumer Price Index (CPI), and offers a glimpse into how inflation…
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Unlocking the Secrets of E-commerce Logistics: A Comprehensive Guide
In very simple terms, e-commerce logistics is the process of getting products from a seller’s warehouse to a customer’s doorstep. The goal of any e-commerce company is to provide customers with fast and affordable shipping options. Achieving this requires a robust logistics and fulfilment process. This involves efficient inventory management, strategic warehousing, and seamless coordination…
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Find Your Customers: Market Research For New Business
Market research and competitor analysis are crucial processes aimed at identifying your target customers, determining the optimal price point, evaluating the size of your target market, and understanding the competitive landscape, including your competitors. Essentially, market research serves to assess the viability of your business idea and ascertain whether there is sufficient demand within the…
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Best Products To Sell Online: Expert Product Selection Strategies
At the core of every successful business lies the identification of a market need waiting to be met. This fundamental principle extends to online ventures as well. For any aspiring online entrepreneur, the key is to pinpoint products to sell online with both profitability and personal appeal. Your selection of merchandise profoundly influences every decision…
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How To Launch Your Online Business: From Concept To Cart
Launching your business online is an exciting journey, especially if you want the freedom and flexibility of being your own boss. Whether you love creating unique products or have a talent for sales, launching your business online offers endless opportunities. Today, it is easier than ever to launch your business online, thanks to advances in…